- Our Vision -

At Stori, we’re adding our distinct voice to a new but expanding market of products with a conscience. The women behind our huarache sandals are known in Mexico as “tejadoras.” They are part of a trade that has been passed down through the generations since before the Spanish came to the area. Despite the skills they possess, these women are not typically paid a fair wage. We plan to change that.

Our goals are to showcase this traditional Mexican artisanal skill, offer our customers a quality product, and triple the current wage of our artisans. Our respect for the people and traditions behind our products continually drives us to find new ways to connect our customers with the tejadora behind their shoes. Currently, each pair of huaraches is signed by the artisan and our hope, going forward, is to increase the level of connection even further and have more complete stories attached to each product. We aim to show our tejadoras that their art is valued and their stories matter.

Kevin Visser was born and raised in Edmonton, Alberta, Canada. He has a bachelor of commerce from the King’s University. The final project of his undergraduate degree was done in conjunction with a Mexican non-profit organization and worked to create and impliment a sustainable business model for a struggling family. Since this project, Kevin had been working toward a long-term partnership in Mexico that focuses on empowerment, sustainability, and products with meaning. He loves tacos, adobo, Negra Modelo, and his wife Fernanda.

Fernanda Hernandez Moya was born and raised in Jojutla, Morelos, Mexico. Her degree in Political Science from the Universidad Internacional, and her passion for Mexican culture have given her unique insight into sustainable business frameworks in Mexico. She and Kevin have combined their considerable skills to create a company that aims to empower women in her country. Fernanda loves cooking, her family, her husband Kevin, and animals of all kinds.